HOW TO CREATE YOUTUBE CHANNEL

 How to Create a YouTube Channel to Grow Your Brand

It might seem harder to learn how to create a YouTube channel than it is to get started with some of the other social networks. But it doesn’t have to be.

Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company so your brand should have a presence there.

More than half of those users visit YouTube every single day. Wouldn’t it be nice if they took a look at your content while they were there?

How to create a new YouTube channel in 5 simple steps

Making a successful YouTube channel starts with making a YouTube channel. Here’s how to build your account.

1: Create a Google account

If you use Gmail, Google Maps, or Google Play, you probably already have a Google account… so skip ahead to the next step.

If you don't have a google account use this link to create one gmail account thanks.

The name and email address won’t be publicly linked to your brand, so don’t worry about keeping those on-message. This is just your key to get in the YouTube door.

2: Create a YouTube account

With your Google account, you’re automatically set up with a personal YouTube account. But to use YouTube for your business, you’ll want to set up a Brand Account.

Just go to your YouTube account page, click Create a Channel, and then enter a name for your Brand Account. You’re in! 

When you create a YouTube Brand Account, you can give multiple people admin access and customize the name and appearance to match your brand.

3: Customize your YouTube channel

Time to make this sweet new social media profile your own.

In your channel dashboard, click Customize channel. Go through the three tabs — Layout, Branding and Basic Info — to enter information that will help optimize your channel for audience discovery.

When filling out this information, use descriptive keywords that will help your account appear in searches.

Under Branding, you’ll have the opportunity to upload your channel art and icons to give your channel a unique look. One that, ideally, aligns with your overall brand and visually connects this YouTube account with your other social media platforms and web presence.

4: Upload your first YouTube video

Well, this is exciting. You’re on the cusp of becoming a YouTube content creator! I’m not crying, you’re crying.

To put your first video out into the world, hit the Create button in the top-right corner and follow the instructions.

5: Make your YouTube channel discoverable

Like the old saying goes: If you have amazing content on YouTube but nobody sees it… what’s the point?

To get views and subscribers, you’ll want to optimize your channel and videos for discovery. We’ve got a complete guide to promoting your YouTube channel if you want to dive in deep. In the meantime, here’s the 30-second rundown:

Optimize video titles

Use concise, descriptive titles that include Google-friendly keywords. Titles are the first thing users see, but they also help the search engine understand what your videos are about. So make sure all your titles are punchy and intriguing, but also clear and include keywords.

Optimize your YouTube description

It’s important to be clear, concise and descriptive here, too. Make sure to front-load your keywords and add links to other playlists.

Another good trick to use in video descriptions? Create a “table of contents” with timestamps to help viewers find what they’re looking for.

For more specific tips, check out our complete guide to writing a winning YouTube description.

Add tags (in moderation)

While it can be tempting to load up this section with clickbaity tags, make sure to only include tags that are relevant to your content. Be honest, and choose quality over quantity. The goal is to reach viewers who are actually interested in content like yours.

Tags also help YouTube’s algorithm understand what your content is about. Make sure to add a category or two to help the search engine put your videos in front of the right audience.

Cross-promote

Add a link to your YouTube channel on your other social profiles, website and email signature to let your existing fans know you’re starting a video empire.

Understand the algorithm

If you haven’t already, now is the time to familiarize yourself with the YouTube algorithm. This AI determines not just search results, but recommendations for the all-important “what’s up next” sidebar, too.

THANKS.